Opera Software announced today that it has added native ad-blocking to the latest developer version of the Opera desktop browser.
While Opera Software is not the first company that integrated an ad-blocker in a desktop browser, it is the first with a sizable market share that did so.
You could say that Mozilla was first with Tracking Protection in Firefox, but that mode is limited to the browser’s Private Browsing mode by default.
The new feature in Opera browser is not enabled by default, but it will inform users about…
Opera 37 desktop ships with built-in ad blocker
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