By Chantal Tode
February 18, 2016
Slow load times on mobile cause significant stress
Using neuroscience technology, Ericsson found that delays in loading Web pages and videos caused mobile users’ heart rates to rise 38 percent.
While the findings point to the need for wireless carriers to invest in high-speed mobile networks as data consumption grows, there are also implications for marketers, who are still exploring the best ways to reach mobile users with brand messages. While delivering video ads and…
Neuroscience shows mobile lag causes stress
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