Why do manufacturers make coupes, when they don’t make money?
Two-door cars don’t sell in America.
And yet they keep coming.
The watchers of the auto industry will point out that two-doors — whether they are coupe hardtops or two-door convertibles — are not at the top of the American shopping list. Consumers might appreciate their looks. They might covet one — a Corvette, for example. And they might even occasionally buy them with mass-market zeal, such as with the Ford Mustang.
But in the daily grind of building and…
Coupes keep coming; Sales don"t
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