By Chantal Tode
February 10, 2016
First View ads deliver video across Twitter’s audience
Film studio 20th Century Fox is among the first marketers to test run a new video ad offering from Twitter that promises broad reach by guaranteeing advertisers the top ad slot in timelines for 24 hours.
While much is made of mobile advertising’s strength in targeting advertising to make it more efficient and effective, sometimes marketers want to get their message in front of as many people as possible. Recognizing…
20th Century Fox makes mass Twitter appeal, bypassing targeted approach
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