Monday, January 18, 2016

WhatsApp Ditches $1 Annual Fee, Tests Business Accounts But No Ads, Says CEO



Today at the DLD conference in Munich, Germany, the CEO of Facebook-owned WhatsApp made a couple of big announcements about how the messaging app plans to evolve to its next phase as it approaches 1 billion users: the company plans to drop its $0.99 annual subscription fee, and it will start to test out more commercial services — specifically a B2C business for companies to communicate with their customers.


The subscription fee — which used to kick in after a year of free use — may be getting scrapped in…



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WhatsApp Ditches $1 Annual Fee, Tests Business Accounts But No Ads, Says CEO

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