This year’s Consumer Electronics Show was defined by momentum. It demonstrated how virtual reality is accelerating into the mainstream, aided by the growing support of both hardware makers and game developers. It also illustrated a peculiar incoherence: the world’s hottest tech company and the world’s hottest tech trend are not, at present, in alignment. Apple doesn’t have a VR product or any sort of articulated VR strategy.
Virtual reality is like the second coming of PC gaming
To understand the business…
How long will Apple sit on the VR sidelines?
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