Thursday, January 14, 2016

GoPro’s misstep with Hero4 Session pricing leads to job losses


Perhaps GoPro isn’t quite as robust as the cameras it sells. On Wednesday, the California company forecast disappointing sales figures for the final quarter of 2015 and said that as a result it’d be laying off 7 percent of its workforce, equal to about 100 jobs.


The action-camera maker had been hoping its latest device, the diminutive Hero4 Session that launched last summer, would prove a hit with consumers over the holiday period. But the $399 launch price proved prohibitive, forcing the company into not one but two…



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GoPro’s misstep with Hero4 Session pricing leads to job losses

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