Promo codes have been a long requested features by Android developers and it appears Google has finally decide to oblige and bake the functionality straight into the Play Store. In its current state, it is executed in a pretty straightforward manner.
Promotion codes can be issued through the developer console and then distributed in any way the developer deems fitting for his marketing needs. Each code can only be used once and redeemed either towards a paid app as a whole or a particular in-app purchase.
Currently…
Developers can now issue promo codes for their apps on the Play Store
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