Apple is following in the footsteps of Google and Facebook by jumping on the facial recognition technology bandwagon. Unlike those two web giants, though, Apple has resisted creating its own tech, and instead is using its buying power to snap up an AI startup that has already developed expertise in this field.
Emotient, which describes itself as “the leader in emotion detection and sentiment analysis based on facial expressions,” understands how to harness the power of its AI in regards to consumer behavior. In the…
Apple’s new acquisition is a startup that uses AI to read facial expressions
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